March 20th, 2012 @ 6:28 PM by Shawn Matthew
Posted In: Blogging
Every new website we build has a blog, and the vast majority of companies now have a blog incorporated into their current website. Yet so many companies rarely update their blog — partially because they don’t have time, but also because they don’t know how to properly write blog posts. Those who do update their blog could also benefit from a few tips for writing effective blog posts both for SEO purposes and for your audience. Out of all our clients currently signed up for our SEO packages, only a handful of them actually regularly update their blog properly on a regular basis. This can be a huge issue for their SEO campaigns.
Read MoreMarch 9th, 2012 @ 12:06 PM by Shawn Matthew
Posted In: Blogging
On 8th of March, 2012 Invortex Technologies Celebrated the Second Birthday with little words of CEO:
It is our utmost pleasure to announce that Invortex has completed its first TWO years in business this month. What a journey it has been! We would like to express our sincere appreciation to the entire team for their loyal support as we celebrate this anniversary.
When the Company was founded in March 2010 with 3 employees, we could hardly foresee our future as an international Company with a staff of 40 plus employees within Two years. We could not have come this for without loyal support and hard work of each member of our fabulous team.
Our key to success so far has been the positive attitude of the entire team and the willingness to devote time with the dedication to endless projects and we wish to strive for the same in future. We are truly blessed to have team players who are always willing to put the extra mile in unconditionally.
Once again, thank you for helping us and make the past TWO years so successful. We look forward to making the next TWO years a bigger success with all of you on board.
Sincerely yours,
Management Team
We have Captured more moments of Wonderful Celebration which you can find on our Facebook Fanpage .
Link for Photos: Invortex Technologies – 2 years of Success!
Read MoreJanuary 5th, 2012 @ 2:46 PM by Shawn Matthew
Posted In: Search Engine Optimization (SEO)
If you think being a Search Engine Optimizer is solely a backend work, then you are mistaken. The biggest task for an SEO is to communicate with clients. I have worked with many SEO clients and trust me it’s not an easy job to make them understand.
SEO Clients are different from other clients. Firstly they don’t have much know how about the procedure itself and all they look for is result. So the relation between an SEO and client can end up getting frustrated, misunderstanding, disappointments and pin pointing.
With a few years of experience in this field, I have learnt a few things to bridge the gap.
The terminology Search Engine Optimizers use is not the day to day used words. So your non-client friendly acronyms can go over the head of clients. Understand the concepts of acronyms and define it to them in a way they can comprehend.
We all know that Static URL is more SEO friendly than Dynamic URLS. But if you will ask your clients to get their URLs changed from dynamic to static just because its good won’t justify your answer. Give them proper reasoning. Asking them to do something because everyone is doing it, will never provoke them to do so, moreover you will look like an amateur.
Most SEOs think that educating their clients about search engine optimization will make them lose the client. I would disagree. Most of the clients would always look to be partners with a firm they can rely on, so they can concentrate on other departments.
Educating your client will not just make you look a skilled professional, but it will also build trust. It might take time to build trust but at the end of the day it will favor you. So the next time you are asking them to do something which will be favorable to their website, they will do it without much of nagging.
SEO is a vast field. There can be possibilities when you don’t know what your client is talking about. So instead of faking it that you know, be clear and tell them you will have to figure it out. Being fake will just make you sound dumb.
Every client wants to get the required results in a less time frame, but if you think his demand is impossible, be blunt and explain to him. Rather than agreeing to meet a ridiculous deadline which you can’t do so will eventually make him mad later.
One of the main issues that clients face is the report. SEO reports should be in a way that narrates the entire story to the client. Starting from where they stand, to where they were before and where they will be in the upcoming month.
Many reports doesn’t show the big picture which turns off the client. The report shouldn’t be all about the figures, most clients don’t understand, so it is all Greek to them.
Every client does know the importance of SEO in his business, and unless he doesn’t trust you he would eventually look for other options. What is most important in winning a client is communication. To work out thing with your clients, it usually takes time. By putting into practice some of these points you will see a definite improved relationship with your clients.
Read MoreDecember 22nd, 2011 @ 2:58 PM by Shawn Matthew
Posted In: Social Media Marketing
According to the statistics there is more the count of active Facebook pages have reached to three million and these pages are getting thousands and millions of new fans each day. Something that started with ‘Become a fan’ and now exists as ‘Like’ still holds the same meaning in the user’s mind. We still call the people joining the page as ‘Fans’.
December 20th, 2011 @ 8:23 PM by Shawn Matthew
Posted In: Blogging
We would all agree with ‘Never judge a book by its cover’ but how many of us will literally pass a book if the cover doesn’t interest us? I am not claiming that content doesn’t play role in the reader’s interest but I am trying to convey is that images attract human eye and builds interest.
