January 5th, 2012 @ 2:46 PM by Shawn Matthew
Posted In: Search Engine Optimization (SEO)
If you think being a Search Engine Optimizer is solely a backend work, then you are mistaken. The biggest task for an SEO is to communicate with clients. I have worked with many SEO clients and trust me it’s not an easy job to make them understand.
SEO Clients are different from other clients. Firstly they don’t have much know how about the procedure itself and all they look for is result. So the relation between an SEO and client can end up getting frustrated, misunderstanding, disappointments and pin pointing.
With a few years of experience in this field, I have learnt a few things to bridge the gap.
The terminology Search Engine Optimizers use is not the day to day used words. So your non-client friendly acronyms can go over the head of clients. Understand the concepts of acronyms and define it to them in a way they can comprehend.
We all know that Static URL is more SEO friendly than Dynamic URLS. But if you will ask your clients to get their URLs changed from dynamic to static just because its good won’t justify your answer. Give them proper reasoning. Asking them to do something because everyone is doing it, will never provoke them to do so, moreover you will look like an amateur.
Most SEOs think that educating their clients about search engine optimization will make them lose the client. I would disagree. Most of the clients would always look to be partners with a firm they can rely on, so they can concentrate on other departments.
Educating your client will not just make you look a skilled professional, but it will also build trust. It might take time to build trust but at the end of the day it will favor you. So the next time you are asking them to do something which will be favorable to their website, they will do it without much of nagging.
SEO is a vast field. There can be possibilities when you don’t know what your client is talking about. So instead of faking it that you know, be clear and tell them you will have to figure it out. Being fake will just make you sound dumb.
Every client wants to get the required results in a less time frame, but if you think his demand is impossible, be blunt and explain to him. Rather than agreeing to meet a ridiculous deadline which you can’t do so will eventually make him mad later.
One of the main issues that clients face is the report. SEO reports should be in a way that narrates the entire story to the client. Starting from where they stand, to where they were before and where they will be in the upcoming month.
Many reports doesn’t show the big picture which turns off the client. The report shouldn’t be all about the figures, most clients don’t understand, so it is all Greek to them.
Every client does know the importance of SEO in his business, and unless he doesn’t trust you he would eventually look for other options. What is most important in winning a client is communication. To work out thing with your clients, it usually takes time. By putting into practice some of these points you will see a definite improved relationship with your clients.
Read MoreNovember 16th, 2011 @ 7:47 PM by Shawn Matthew
Posted In: Search Engine Optimization (SEO)
While planning to expand your business with a website and generate revenue through internet, we get one word “Brand” in the mind. After brainstorming and searching for a lot of techniques, you find only two proven ways to make your business turn into a brand. Yes! This post is all about Paid marketing and Organic Marketing.
October 31st, 2011 @ 8:37 PM by Shawn Matthew
Posted In: Search Engine Optimization (SEO)
If you have not realized but it’s just 58 days left for Christmas! That leaves you with only 8 weeks to make sure your website and your great Christmas deals are found by your customers. Time is ticking fast and sales will reach its peak in the 1st week of December so you need to be in gear before that.
October 7th, 2011 @ 10:04 PM by Shawn Matthew
Posted In: Search Engine Optimization (SEO)
Diverting the attention of your targeted audience towards your blog by giving them benefit is the secret to get your Blog Viral. Any blog which will appeal to your reader will spread in no time.
Starting a blog of your own in pretty easy and even a person who is not much tech savvy can do so, it’s just a matter of few clicks online and you have your blog can go live. But does all these blogs get viral. Not really.
Read MoreSeptember 28th, 2011 @ 7:48 PM by Shawn Matthew
Posted In: Search Engine Optimization (SEO)
If you are running a small business in a particular location, let’s say within your own city, suburb or state, you would want everyone to know about your services. Yes you sure do own a website but your website is a way to guide your customers to your location. Here is where Local Search Engine Optimization comes in.
According to the latest analysis 22% of searches are conducted for local businesses and is expected to rise in the near future. So the best way to direct your customers to your website is to use Local Search Engine Optimization by targeting specific keywords.
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