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Is My Logo an Expense?



December 15th, 2011 @ 7:53 PM by

Posted In: Logo & Identity Design

Image Source: Wikipedia

British Petroleum (BP to most people) uses a stylized sunflower logo for which they spent $4.6M.  So do you actually think the Logo is actually worth this entire amount? The answer is Yes! The symbol that actually represents your company throughout the world is definitely worth spending the money.  I don’t actually mean spending four and a half million, unless Bill Gates is ready to pay for it but enough to spend an amount on a good professional designer.

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Testimonial: Your Asset for Generating Sales



December 9th, 2011 @ 8:32 PM by

Posted In: Blogging

There is nothing better to assure your potential costumer about your product than to acknowledge him what others have to say about you. Testimonial is a claim of credibility given by your previous consumers as to how great your product or service is.

Almost every company has some sort of feedback or testimonial given by clients. But what is the element in a testimonial that makes people comfortable and builds the trust in your product? How you can actually make your testimonial be a valuable asset?

Testimonial

I have tried to jot down some effective ways how you can do so. Keep reading the article to know more.

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Compete Large Businesses on Facebook



December 7th, 2011 @ 7:28 PM by

Posted In: Social Media Marketing

Recession did one good thing; it emerged a number of small businesses. Many businesses started in basement of the house, with three to four people and a very small budget. The problem which these businesses faced was for marketing.

A million dollar investment covers everything from human resources to marketing, but with a small business, the marketing expenditure does not cover paying for billboards and TV adds.

Large Business Vs Small Business

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Optimizing your Videos to Gain Visibility



December 1st, 2011 @ 7:18 PM by

Posted In: Video Optimization

Gone are the days when optimizing your site was an option, now if you want to stay in competition you need to optimize your web site and stand in the line. With new changes being made every now and then in search engine optimization, after images and content being optimized, now it’s time to get the videos embedded on your sites. This gives you the leverage to increase your visibility by implementing basic video SEO principles.

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Content That Turns Off the Reader



November 29th, 2011 @ 9:09 PM by

Posted In: Blogging

So you are all ready with a unique idea, a striking heading and you have years of experience in your satchel, but yet you think your blog is not getting the attention as it should have been. You don’t have to be low as there are quite many in the same queue.

Every good writer makes several mistakes unknowingly and learns it with experience; same goes the case with me. There are a few things which I rectified with the passage of time and saw many others making the same blunder. So with this article I thought of pointing out the flaws which can make you a flawless writer and make your blog get that consideration it deserves.

content writing mistakes

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